DXP Car Topper


The Domino’s DXP is the world’s first delivery car designed specifically for pizza delivery.


With all aspects of the car being being considered, a major design opportunity arose in the car topper. We asked ourselves, “what can be done to make the car topper more special and enhance the delivery experience?”  Are there any other analogies we can draw from – like a taxi?


The result is as the DXP Car Topper, the car topper that illuminates “Out For Delivery” when on delivery and turns off when returning. In doing so, the DXP car topper becomes a quintessential piece of Domino’s interactive advertising, going hand in hand with this unique vehicle.


CPB | Domino's


CP+B | Domino's