Flame

 

Can a fast food chain make the must have gift of the holiday season? Can it be done with a 2 month turn around. Yes, it’s can and we helped them do it.

 

When the project kicked off, the goal was to make a cologne that smelled like a whopper. During the ideation phase, we helped broaden the the client’s view and the decision was made to switch to body spray, which fit better with their target market.

 

The result is Flame by BK: the body spray with a “hint of flame-broiled meat,” packaged in an over-sized matchbook. Flame sold out in 2 days and was featured on Today, Late Night, and the Tonight Show.

 

To learn more about Flame, check out the video below.

Client

Burger King

Category

Burger King