Happy Cutter

Cutting a pizza is fun. With that in mind, Domino’s planned to sell uncut pizzas and pizza cutters for a limited time.


Planned as an add-on every Domino’s uncut pizza order, the Happy Cutter lets consumers slice the pizza their way. With its exuberant language, practically saying cutting pizzas is fun and it’s just happy to be here, the Happy Cutter makes sure you stay happy by keeping your table linen clean by elevating the wheel off the table in a variety of ways.




Industrial Design <br> Strategy <br> User Experience


CP+B | Domino's